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Country Vocals Lessons: Make it Your Business to Know Your Business

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Country Vocals

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This page contains a transcription of a video lesson from Country Vocals with Lari White. This is only a preview of what you get when you take Country Vocals Lessons at ArtistWorks. The transcription is only one of the valuable tools we provide our online members. Sign up today for unlimited access to all lessons, plus submit videos to your teacher for personal feedback on your playing.

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[MUSIC]
So we're in the highest level
of the ArtistWorks country vocal chorus.
And the focus in this segment at
this level is to go from being
a singer to being an artist,
really deepening your artistry.
Making your skill and
your technique transparent so
that you can be a pure
communicator of emotion.
But, those of you who are interested
in taking it to a professional level,
this a lesson where we're gonna
just touch a little bit on
making this crazy business
of music your business.
It's not for the faint of heart.
But if you are in love with music
to the point where you can't
imagine yourself doing any other
occupation, any other career or
job, other than making music,
then I promise you,
there are few things in the world
more fulfilling than putting
food on your table,
making your living making music.
In my experience, and
I have now managed to
live my entire life only
having two real jobs.
I waited tables one summer in college,
in between my freshman and
sophomore year of college, I waited tables
at Capogna's Dugout in my hometown.
And for a very brief period of time,
one long, hot, humid,
blistering summer in Nashville,
while I was trying to get noticed as
a singer, I delivered phone books.
Yes, back in the day when there was
still such a thing as a phone book.
I delivered phone books out of my beat
up Olds Cutlass around Nashville.
Other than that, I have somehow
managed to make a living making music.
And the way I have been able to do that,
in my experience,
it's been very,
very beneficial to wear a lot of hats.
To diversify my skill set and
my interests within the business of music.
This is, I consider it, very similar to
diversifying your investment portfolio.
If you have a little
bit of money to invest,
financial experts advise most
people to not invest all of their
money in just one business or
one kind of investment vehicle.
But to split it up and
invest smaller amounts in
a diverse range of vehicles
to put your money in.
I think the same, it can be said to be
true about making a living in music,
making music your profession.
So, we've covered and touched on
actually a lot of different aspects
of music as a vocalist, as a singer.
We've talked about live performance,
and that's a wonderful way to
make a living as a solo
performing artist or
in a band as a live performer.
We've also talked about
studio performance and
that includes even voice over acting.
If anything that you uses your
voice to perform in a studio.
So audio books, Singing jingles,
not just being a recording artist.
Of course, you can make your own records
in a recording studio, and sell your CDs,
or your thumb drives, or
whatever magical form of technology
they come up with to actually sell
the product of music and music recordings.
So, as a performer,
you've got live, you've got studio,
you've got commercial live performance.
Another form of revenue,
another way to explore ways of making
money in the music business for a singer
include, signing with a record label,
a recording label that will kind of
be your bank and your publicist.
You sign a record deal, and
then the record label takes on
the responsibility of financing
your projects, and promoting them,
and marketing them, and
making them available to the public.
There's also,
you can be your own record label.
And if you own your own recordings,
instead of letting a record
label own those recordings, there's
value in the recordings themselves.
If you record music and
you own what's called the master,
which is the recording itself, you can not
only sell them on CDs, or as downloads,
but you can also let films use the movie
in a soundtrack or in a television show.
Many recording artists get exposure and
make some money from having their
recordings Included in the soundtrack, or
the score for a television show,
or a commercial jingle, or a film.
Those are called sync licenses, and
that's another great way to
turn your music into money.
Something that you definitely wanna
look into if you are looking into
making music your business is copyright.
In the united states,
we have laws that define and
protect copyright as
an intellectual property.
An intellectual property
is the actual real property
that is created when
a songwriter writes a song,
that song is considered
a copyrightable product.
A piece of property that
is owned by the writer.
And, singers who are also
writers can generate revenue by
writing their own material and
copy writing that material,
and then you are not only the singer but
you are the songwriter.
Anytime you record a song,
anytime you record music,
there's also another copyright
called the mechanical copyright,
that is the recording itself.
So, if I record my song Bare, and
make a recording of it, as the producer
and the artist, I own that recording.
Unless I license it or sell it to
another entity or record label or
let a movie completely buy the master,
unless I do that, I own that master.
So that's property, intellectual property,
that it has a value and
can generate revenue.
The main thing to keep in mind
in making money in music is
that it is a fast-moving train.
Technology is daily changing.
What the music business looks like,
how the money streams work,
what opportunities for revenue there are?
How artists make money is changing
everyday within the music business,
so you have to stay on top
of new technologies and
new opportunities for
promotion and It's not easy.
So you have to pay close attention and
stay on top of your business.
But that's really the point
of this lesson is,
if you're going to approach
this as a professional,
pay attention to how the money works and
what your business is made of.
And diversify,
identify all the different revenue steams
waste that you can be making an income and
understand them.
Know what they are,
whether it's publishing,
live performance,
master recording and ownership.
It's all an opportunity for you to
keep bread and butter on your table,
doing what you love the most.
So pay close attention, and
make this business your business.
[MUSIC]